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Reminders:
2017 RACE DATES

MEADOWLANDS - Post Time 7:15pm
March 17 - August 5, 2017
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September 8 - September 16, 2017
Fridays & Saturdays

November 17 - December 2, 2017
Fridays & Saturdays

December 7 - December 30, 2017
Thursdays, Fridays & Saturdays

FREEHOLD - Post Time 12:30pm
September 1 - December 9, 2017
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Special Race Day Monday September 4, 2017

December 28 - December 30, 2017
Thursdays, Fridays & Saturdays



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MEADOWLANDS RACETRACK CONDUCTS FOCUS GROUPS ON RACING

The Meadowlands Website

-- Justin Horowitz, Media Relations Manager, Meadowlands Racing & Entertainment

EAST RUTHERFORD, NJ -- September 15, 2016 -- Meadowlands Racing & Entertainment, along with its partners at Source Communications, a leading full-service marketing agency based in Hackensack, NJ, is conducting a series of focus groups aimed at gaining valuable insights into better serving its existing customers and receiving feedback and suggestions on ways to attract new ones.

The series of focus groups are highly targeted and segmented, allowing accurate feedback and research to be acquired. The groups are broken down by age group and frequency of visits to the Meadowlands.

“What better way to uncover the best approaches to increase visits to Meadowlands Racing and Entertainment and earn guest loyalty than to speak directly with consumers,” said Larry Rothstein, President and Managing Partner at Source. “These focus groups provide invaluable feedback from the guest perspective as well as helps us understand how to attract and engage new visitors to MRE.”

“I always tell our employees that our customers vote with their feet and first-class customer service is the cornerstone of every successful business,” said Jason M. Settlemoir, GM and COO of Meadowlands Racing & Entertainment. “While we always invite our customers to share their comments and concerns with us on a regular basis, we thought it was important to put together a more formal, scientific study with these focus groups.”

The information gathered from the focus groups will be used to better serve customers through promotions and events, advertising, and wagering.

About Meadowlands Racing & Entertainment

Since 1976, the Meadowlands Racetrack in East Rutherford, NJ, has been a staple in North American racing, known for events like the Hambletonian and Meadowlands Pace. In November 2013, managing partner Jeffrey Gural and The Hard Rock unveiled the newly constructed Meadowlands Racing & Entertainment. The state of the art complex features racing, entertainment, dining and more. Meadowlands Racing & Entertainment boasts year-round horse racing & simulcasting, Victory Sports Bar that doubles as an event space, a tiered dining restaurant Pink, corporate and private events spaces, as well as family-friendly Backyard activities. Meadowlands Racing & Entertainment creates an exciting environment that both racing and non-racing fans can enjoy. For more information on schedules and events, please visit: www.playmeadowlands.com or call 201-THE-BIG-M (201-843-2446).

About Source Communications

Ideas inspire action at Source Communications - and our ideas help build business for Meadowlands Racing and Entertainment, Amtrak, Hewlett-Packard, CohnReznick, investors Bank, NY/NJ Super Bowl Host Committee, SONY, SUBWAY restaurants, Wise Snacks, Buffalo Wild Wings and other clients. Our ideas activate brands and better connect the brand with its prospects using general advertising, sports marketing, content creation/curation and experiential marketing. Source offers clients a 360 degree solution via our extensive in-house capabilities. Founded in 1983, Source has a proven record of exceeding client expectations. Our transactional marketing approach yields communications that drive traffic, generate leads, increase sales, nurture loyalty and build brand. Headquarters are in Hackensack, NJ, with satellite offices in San Diego, CA, Cleveland, OH, Providence, RI and Washington, DC.


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